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Determinants of pro-environmental behavior among students
Kopecká, Lucie
This thesis deals with determinants of pro-environmental behaviour among students and graduates of Czech universities. According to many scientists from all over the world, humanity must change its behaviour towards the environment otherwise it may face catastrophic consequences of global warming. Unfriendly environmental behaviour is a significant contributor to climate change. On the basis of research on determinants of pro-environmental behaviour, it should be possible to identify which factors positively influence pro-environmental behaviour. Ultimately, it should be possible to establish methods that could encourage environmentally friendly behaviour. The primary aim of this thesis is to identify how selected determinants influence the pro-environmental behaviour of Czech university students and graduates. Based on these findings, recommendations for companies should be formulated in order to increase the pro-environmental behaviour of Czech university students and graduates. The secondary objective of this thesis is to determine whether business CSR activities influence students' job-seeking decisions and to establish recommendations for companies. This thesis first explains the theoretical background of pro-environmental behaviour and its determinants. The findings from this section are then applied in the practical part of this thesis, which involves the evaluation of a questionnaire survey with 232 valid respondents. The aim of this thesis was achieved by examining self-determination theory and social interaction theory concerning pro-environmental behaviour. Recommendations for businesses were developed to increase pro-environmental behaviour of students and graduates. Finally, areas and activities of corporate social responsibility were found, which influence the decision-making of the research subjects in their choice of employer. These results provide the basis for establishing recommendations for companies to increase their attractiveness in the labour market.
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Corporate Social Responsibility and Perceived Employer Attractiveness
Kumar, Adithya ; Pauknerová, Daniela (advisor) ; Králová, Tereza (referee)
Corporate Social Responsibility (CSR) has been present for several decades and has grown to include several areas in an organisation. The concept has gone on to gain significant importance around the world and has an impact on different sectors within and outside an organisation. This thesis aims to understand how the concept of CSR plays a role in the employer attractiveness and branding of an organisation in the Czech Republic. By analysing the perceptions and opinions of students pursuing a masters program and recent graduates, the publication intends to identify those factors that prospective candidates look out in their future employers. It also gives a set of strategic recommendations to companies intending to recruit new candidates in the future.
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Company Performance and Employer Attractiveness
Musilová, Jana ; Pauknerová, Daniela (advisor) ; Králová, Tereza (referee)
This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical part identifies objective and subjective drivers of employer attractiveness. This part consists of three analyses: Questionnaire, Correlation Analysis and RPC Graduate Survey. Triangulation of all three analyses brings complex results concerning employer attractiveness influencers. Empirical part works towards answering of research questions and creating a recommendation manual that shall help companies to become attractive employers.
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Employer Branding of an International Company
Schäferová, Valerie ; Koudelka, Jan (advisor) ; Goldmannová, Dagmar (referee)
Competition for talent is heating up and will probably intensify, since demographic trends make it increasingly difficult for companies to replace valued employees when they retire. In response, many companies are trying to sharpen the way they market themselves to recruits, by applying branding techniques to recruitment. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them. This diploma thesis analyzes Belgian business graduates' aspirations in terms of first employment and their perception of our company as potential employer and brings constructive and creative recommendations on how to improve its position as employer of choice.
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